PAS programme

PAS qualification

The PAS Qualification is an option of the PAS, available in both formats, Self-paced and Assisted. At the end of the pathway, the Chamber writes the qualification report against criteria communicated from the start, based on what it observed during the pathway.

If the outcome is positive, the company is listed in the italbraX Register of qualified companies. The outcome may be negative: the Qualification is not granted simply for completing the pathway.

The Qualification is valid for 24 months, and can be renewed through a new assessment.

The Qualification can only be requested together with the PAS, as an option of the pathway: there is no separate qualification. See the PAS among the Chamber's services.

Assessment criteria

The criteria are defined and communicated to the company from the start of the pathway.

The assessment is not limited to carrying out the planned activities: the Chamber considers what it observed during the pathway, in the sessions, in the work on the plan and in its validation, to judge whether the company is genuinely in a position to move forward in the target market.

CriterionHow it is assessed
Validated business planBusiness plan and go-to-market plan validated by the Chamber during the pathway and revised in line with the observations received.
Production capacityAbility to meet demand in the target market in terms of volume, lead times and continuity of supply.
CertificationsCertifications, licences and technical requirements needed to sell the product in the target market, already obtained or with a concrete plan to obtain them.
Price positioningConsistency between the proposed price, the price levels identified in the market analysis and the margins of the sales channels.

Completing the planned activities is necessary, but it does not automatically mean the PAS Qualification is awarded. The decision takes into account the body of evidence produced along the pathway.

What the Qualification means

The PAS Qualification indicates that the company has been through a structured preparation process and has shown, in line with the criteria of the methodology, coherence between its reading of the market, its entry strategy, the requirements identified, its capacity to execute and its negotiating readiness.

It is an institutional record of the pathway completed and of the level of preparation shown in the dimensions assessed, at the time the assessment was carried out.

Preparation from the perspective of executive decision-making

The PAS addresses different dimensions of internationalisation (strategic, regulatory, tax, operational, technological, institutional and sustainability-related) from the perspective of executive decision-making.

The aim is to help the company understand how these themes relate to one another and how they may affect its strategy, identify the questions that matter for the project and better structure the decisions that will need to be examined in depth along the way.

This preparation also makes the dialogue with specialists in each area easier, with better organised information, contextualised questions and greater clarity about the objectives, the priorities and the needs of the project.

In the final assessment, that capacity shows in the coherence of the plan, in the handling of critical requirements and in how the next steps presented by the company are organised.

Scope of the PAS Qualification

The PAS Qualification refers to the preparation shown by the company, in the project and in the dimensions assessed.

It does not replace certifications, licences, authorisations or conformity checks required for specific products, services or operations. Nor does it constitute a commercial endorsement or a guarantee of entry, sales or results in the Italian market.

Validity and renewal

The PAS Qualification is valid for 24 months. That period reflects the fact that both the market and regulatory context and the company itself may evolve over time.

At the end of that period, the Qualification may be renewed through a new assessment, taking into account the company's information and the criteria in force at that time.

The Qualification is not automatic

The PAS Qualification is not awarded simply for attending the sessions. It results from the work done by the company during the pathway and from the Chamber's assessment of the evidence gathered, against criteria communicated from the start.

Is the PAS the right route for your company in Italy?

Ask for an initial meeting: we will look at your context and whether the programme makes sense.